TicketRiver Blog

Running an Event

Less Stress

By Lance Trebesch September 26, 2015

Plan Smartly: Four Ways to Make Event Planning and Marketing Less Stressful

Preparing for an event can be stressful. But the process doesn’t have to be unbearable. There are ways to mitigate the stress by planning. Yes, planning, even though you’re already planning your event. If you take some time to plan out how you’re going to tackle all of the goals on your to-do list, you’ll be able to have a clearer view of the road ahead. Here are four ways to keep your event planning manageable.

Keep goals realistic: The best thing you can do at the outset is to keep your perspective. Have realistic expectations about what you and your team can accomplish, and that will better prepare you for event success. Three things to keep in mind while keeping your realism in check are 1) being clear about your goals, 2) making a list of what goals you want to achieve with your event, and 3) develop a strategy. Also important is to make peace with the fact that not everything is going to go to plan.

Be aware of your finances: After you’ve got your goals prioritized, figure out exactly how much you’ll need to get the event off the ground. Write down all of the materials and services you’ll need and then investigate how much each product or service will cost. With this number, you’ll be able to better gauge if you’re within your budget. Also, make sure to keep extra padding in your budget, in case extra expenses come up.

Using scheduling services for social media: Social media marketing can take up a huge amount of time and energy. It’s worth planning your week’s social media attack through scheduling services. These services can allow you to monitor the conversations on social media as well as schedule tweets and posts for Facebook, Twitter, Instagram and more. Once it’s set up, you don’t have to worry about it until later.

Stick to the plan: Try not to get off schedule if you can help it. If unexpected events come up, that’s one thing, but running your marketing initiative in a scattered way is not only a way to mismanage time, but it’ll keep you from meeting your event goals. Stay on target, and you’ll be on track to success.

What ways do you make your planning less stressful?